resumé

JULIA A . HENZERLING
Creative direction | website + UX design |
motion graphics | content + SEO
610 390 1102
juliahenzerling@gmail.com
www.henzerlingtaos.com
https://www.linkedin.com/in/juleshenzerling/

I have founded design offices in Prague, managed an award-winning team at The New York Times, later I balanced freelance design work & service industry work—while raising two girls, running a farm, and helping found a theater company. You can see samples from my 35 years of professional work here.

SUMMARY

• Accomplished, energetic creative director + design manager with deep experience leading teams todeliver eective visual communication.
• Visual designer with distinctive capacity for concept and digital campaign development,brandmanagement, UX/UI design, content creation, and promotion design.
• Skilled client services leader with tech prociency in relevant platforms, excellent writing skills, and atrack record of eective client collaboration.

EXPERIENCE

Creative Director : : Henzerling.org, Taos, NM; Scottsdale, AZ; Philadelphia, PA; 2006–present

• Website development, user experience design, promotion design, motion graphics, and visual identity systems for the lm studio Rogue Art Films
• User experience design for luxury real estate development company websites• Visual identities, online and print communication for the University of New Mexico, the Collective Heritage Institute, the New Mexico Green Chamber of Commerce, Rocky Mountain Youth Corps, and the Harwood Museum of Art
• Brand consultant for an international glassware packaging company. W orked directly with the CEO on identity redesign, collaborated with company division leaders on correct use of the brand on company materials.
• Lead designer, extensive promotion project for Monotype Corporation
• Founding member, grant writer, and promotion design director for community theatre company

Board member, Content chair : : AIGA Arizona, Scottsdale, AZ; 2019–2023

• Research, interviewing and writing about industry leaders and community events
• Assisting in coordinating and participating in AIGA events
• Design team lead for CreateAthon 2000, ongoing support for nonprot client

Managing Art Director, Production Director, Marketing Services : :
The New York Times Company, New Y ork, NY; 2001–2005

• Led a team of on-site staff and over 100 freelancers to produce over 250 advertising sections in thenewspaper and magazine each year
• Surpassed sales goals and achieved $30 million average annual revenue by coordinating successfully with sales sta, department managers, executive director, and press room
• Awarded Marketing Services Merit Achievement Award for the design of workow improvements and team leadership
• Promoted to Production Director for Marketing Services Department, managed department reorganization and sta turnover

Senior Designer : : Russell Design; Schnider & Yoshina Ltd.; Luis Alvarado Design, New York, NY, and Los Angeles, CA; 1998–2006

• Extensive brand management for nancial services rm Credit Suisse
• Designed annual reports for nance, fashion, transportation companies
• Designed and produced print promotion, catalogs, and books for arts organization and music industry label
• Pitched new annual report business via cold calling and secured new work for the studio
• Managed international promotion campaigns for Philip Morris International, producingprint, exhibit, and online communication materials
• Developed visual identity, web site, and newsletter for Crystal Cove historic beach cottages

Founder and Creative Director : : Posam Praha, s.r.o.; Communication/design, s.r.o.; Kapr + Co., Prague, Czech Republic; 1992–1998

• Secured brand management business from multinational rms including Arthur Andersen, Andersen Consulting, Deloitte & T ouche, Apple Computer Praha
• Created, produced publications and educational materials for the Institute for EastW est Studies, the United Nations High Council for Refugees, and the United States Agency for International Development
• Designed the format three issues of Trafika, an international literary magazine

Graphic Designer : : WGBH Design; Perolio, Inc.; Ligature, Inc.; BRS Premsela V onk, Boston, MA; Chicago, IL; Amsterdam, The Netherlands; 1988–1992

• Collaborated and provided design and production support to award-winning design team for television and radio stations. Created and produced many and varied materials: print, interactive, exhibit and set design.
• Created eective marketing for real estate development clients, designed literature textbooks for educational publisher
• Awarded internship at Amsterdam design oce, to design a traveling exhibit for international design organization ICOGRADA

EDUCATION

BFA Graphic Design, 1988
MBA Public Administration, 2015